The Real Bread Campaign




Part of the charity Sustain: the alliance for better food and farming, the Real Bread Campaign is fighting for better bread in Britain.

The Campaign’s basic definition of Real Bread is that made without artificial additives. From this simple and universally accessible starting point, the Campaign seeks, finds and shares ways to make bread better for us, better for our communities and better for the planet.

Supported by the Big Lottery’s Local Food programme, the Campaign helps to bring Real Bread back to the hearts of our local communities. Campaign initiatives include: arranging Real Bread making lessons in schools; supporting Community Supported Bakeries and other small, local bready enterprises; The Real Bread Loaf Mark and online Real Bread Finder to help people seek out additive-free loaves locally; helping to put more Real Bread on public sector (i.e. taxpayer-funded) menus; and challenging obstacles to the rise of Real Bread.

The Campaign’s membership scheme welcomes everyone who cares about the state of bread in Britain into its ever-growing mutually-supportive network.

Find out more and join the Campaign at

Twitter: @RealBread